Mobile Growth Track

Mobile Growth Track Overview

Branch Metrics is looking to help all the Startup Weekend teams that are launching amazing mobile apps. The team that integrates Branch’s SDK and demonstrates the best use of Branch growth tools will win mentoring hours for 6 months, access to our Palo Alto, California offices and a chance to win $10,000.

As app developers ourselves, we know how hard it is to develop a great app and drive amazing growth, that’s why we built Branch! With over 3000 apps now using Branch Technology, learn why the biggest names in mobile are already using Branch Deep Links to turn their apps into mobile growth engines.

For teams that are non-technical we recommend you subscribe to our Branch Metrics blog to get the latest on Mobile Growth tools, data and best practices. 

About Branch Metrics created a universal link that works on every operating system and browser to deliver the user to the optimal experience with the right context. Using a Branch link allows you to track your install source and build awesome personalised, deep link enabled user experiences.

Entry Requirements

  • Your app entry must have the Branch SDK integrated
  • Create at least one Branch Deep Link using your Branch dashboard
  • Your dashboard must be collecting data on links you’ve created
  • Sharing must be enabled on your dasboard
  • Bonus points if you customize the on-boarding user experience


Important Dates: 

  • Nov 13 – Weekend 1 submissions open (8:00am PST)
  • Nov 17 – Weekend 1 submissions close (11:59pm PST)
  • Nov 22 – Weekend 2 submissions open (8:00am PST)
  • Nov 24 – Weekend 2 submissions close (11:59pm PST)
  • Nov 27 – Voting begins
  • Dec 4 – Voting ends
  • Dec 4-9 – Judging
  • Dec 9-10 – Scoring/Admin
  • Dec 11 – Winner Announcement

Mobile Growth Track Prizes

Mentoring for 3 Months

We’ll mentor your team on Product, Marketing, Operations, Fundraising and more. (1-2 hours per week)

Branch Technology Access + Support

Access to Branch Technology and 24-hour Support for free.

Palo Alto Office Access

Access to work from our Palo Alto offices for 3 months.

Mobile Growth Challenge Entry

Automatically enter into Branch’s $10,000 Mobile Growth Challenge for a chance to win even more prizes!


We’ll get you introduced to top VCs in the Bay Area.

Track Judges

Mada Seghete

from Branch Metrics

Mada is the app marketer’s biggest advocate, always thinking of new insights to help app developers grow their apps. When she’s not working on the Branch dashboard or partner products, Mada likes to go to growth hacking meet ups, play with dogs, and play the latest addictive mobile game. Mada has a BS in Computer Engineering from Cornell and a masters in design from Stanford.

Sam Purtill

from Branch Metrics

Sam is an entrepreneur, programmer, and connector. He is an evangelist for Branch Metrics, a free and open source mobile SDK for deep linking that is used by thousands of apps. Previously, he co-founded ClassOwl, an education tech startup acquired by Branch in 2015. Prior to ClassOwl, he studied philosophy at Stanford University, worked at Peter Thiel’s venture capital firm, Founders Fund, co-founded a digital agency, Okapi Studio, and was a founding engineer at Quid. His goal for the year is to get extra pages in his passport.

Evan Groth

from Branch Metrics

A recovering hacker, Evan has been programming from day one. Evan built the ClassOwl app from blank screen to market in two short months. Evan recently joined Branch Metrics as a member of their evangelist team after building up his Android skills over several years, successfully launching TweetDreams and Excambio Android apps on the Google Play store.

Sahil Verma

from Branch Metrics

Sahil likes puzzles. He enjoys working on difficult problems and piecing together solutions for the mobile space. While not building or talking to devs, Sahil spends entirely too much time following his favorite sports teams. Sahil has a BS in CSE from Santa Clara University.

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