Do the KIND Thing Track Overview

There’s healthy. There’s tasty. Then there’s healthy and tasty. At KIND, we believe you deserve both—we call it our brAND philosophy.  We believe you don’t have to make false compromises when building your business ideas.  You can be healthy, tasty and socially impactful. We’re all about doing the KIND thing.

From the healthy snacks and foods we make, to our commitment to social entrepreneurship with impact, our focus is on making the world a little kinder, one act at a time (no arm-twisting here, promise). Our message of holistic kindness has been the foundation of KIND since day one, and continues each time we create a new snack or introduce a new social initiative. One simple, foundational belief underpins it all: There’s more to business than just profit. It’s why we started the KIND Movement, why we believe the easier we make it for our community to surprise others with unexpected acts of kindness, the kinder our world will become. We’ve even created a platform called KIND Causes where individuals and organizations can share their ideas for making the world a little kinder with the chance to receive a $10,000 grant to bring their idea to life. 

We encourage you to submit your socially impactful ideas into the Do the KIND Thing Track!

About KIND Healthy Snacks

Since its founding in 2004, KIND has been on a mission to make the world a little kinder one snack and act at a time.

All award-winning KIND snacks are made from delicious, wholesome ingredients and are gluten free and non GMO. KIND currently offers six different snack lines including: KIND® Fruit & Nut and KIND® PLUS, two lines of delicious whole nut & fruit bars; KIND® Nuts & Spices, a line of whole nut & spice bars that naturally have only 5g of sugar or less; KIND Healthy Grains® Clusters made from five super grains; KIND Healthy Grains® Bars, a line of crunchy and chewy granola bars; and STRONG & KIND®, a line of savory-flavored bars featuring 10g of protein.

Through its social mission – known as the KIND Movement – KIND, together with its community, is committed to inspiring kindness through acts big and small. It fulfills this commitment through programming like KIND Causes, which helps individuals and organizations bring their socially-impactful ideas to life with monthly $10,000 grants.  

To snack happy, visit and to join the community, visit

Judging Criteria:

Experience (how does the product look & feel):

  • Is your product easy and intuitive for the user to navigate?
  • Is your product engaging?
  • How does your product feel?

Execution (what was built):

  • How effective is your a “Minimal Viable Product” for the weekend (be it software, hardware, etc.)? 
  • Were you able to incorporate customer feedback into the solution?
  • How much is built?

Validation (is this business feasible, do you have customers):

  • What is your key value proposition?
  • Who will be your users, who will be your customers (are they different)?
  • How many users have you engaged with?
  • How did you validate your problem & solution with customers, and what did you learn from them?
  • How do you plan on making this a successful business? (have you thought about competition, how to scale, acquiring customers, revenue model etc.)

Do the KIND Thing Track Prizes

Trip to New York Headquarters

Visit the KIND Snacks headquarters and get a behind the scenes look! Meet our team and get helpful feedback about your idea.

Supply of KIND Snacks

3 month supply of KIND healthy snacks to keep your team energized while building your socially impactful idea.

One-on-One Mentoring

Meet our Founder & CEO, Daniel Lubetzky, during your trip to our offices in New York and receive one-on-one mentoring sessions focused on your team and idea.

Newsletters from MailerLite

1 Year of Newsletters from MailerLite email service

Power Pack from 99designs

Free Power Pack of graphic design work from 99designs 

90 days of Balsamiq

90 days free unlimited wireframing and mockup tools from Balsamiq

Track Judges

Daniel Lubetzky

from KIND Snacks

Founder, CEO of KIND Snacks

Sonja Hagen-Cole

from KIND Snacks

Director of Partnerships, KIND Snacks

Briana Pace

from KIND Snacks

Manager of Consumer Engagement, KIND Snacks

Carie Davis

from The Coca Cola Company

Global Director of Innovation, The Coca Cola Company

Karen Mooney

from UP Global

VP of Finance, UP Global

2014 Winners

Champions from across the world